Biography: Lloyd E. Schuh, Sr., of Little Rock, showed up for work at the Lord’s office at 8:00 a.m., Friday, December 4th. Having been working until age 92 at the company he founded in 1948, his tenacity and work ethic will be admired and appreciated in heaven. Lloyd was born June 20, 1915 in Memphis, TN, son of Charles A. Schuh & Della M. Hixon Schuh. His family moved to Bald Knob in 1917 and then on to Little Rock where his father was a conductor for the Missouri Pacific Railroad. He graduated from Little Rock High (now Central High) in 1933 and attended LR Junior College (now UALR) for two years. Lloyd’s first job was at the Shreveport Louisiana Journal evening paper as a distribution manager. In 1938, he returned to Little Rock to work with the Arkansas Gazette in a similar job but for more pay. He also found his future wife, Norma E. Parrott, and wed on December 10, 1938 and would have celebrated his 71st anniversary this month. Five years later during WWII, he joined the Maumelle Ordinance Works Plant which produced ammunition designed for armor piercing needs. In 1945 after the war had ended, he joined Royal Typewriter Co. in Little Rock as a supply salesman across the state. He made $8000 annually after several years from base pay and commissions and was known as one of the most successful salespeople in the company. In 1948, another salesman for Royal, Art Schnipper, and Schuh left Royal and started up Art-Lloyd Company to offer direct mail services and promotional product advertising. Schnipper sold out to Schuh after just two months in their new business thinking there was no money to be made offering these services. Lloyd & Norma worked long hours for many years to get the company firmly established. Also in 1948, Fletcher Miller of Arkansas Printing, joined Schuh as a partner and the firm relocated to a East Third St. location. The company then expanded its services to more of a full service ad agency service with Schuh selling and Fletcher handling creative and graphic artists’ functions. Jack Trotter, of the car dealership family in Pine Bluff, joined Schuh & Miller in 1958 and the company was renamed Schuh Miller & Trotter Advertising. Still offering direct mail services along with promotional products they continued to build their work as an ad agency. The company proudly worked with the Ark. Industrial Development Commission, chaired by Winthrop P. Rockefeller, Worthen Bank & Trust and other leading banks around the state, and had a long standing relationship with Moses Melody, one of LR’s first retail music & stereophonic dealers. Also, the company began its relationship with J.A. Riggs Tractor Company which continues to be a client of the company today. Schuh also began to manage the Little Rock Sales & Marketing Association as Executive Director for the next 20 years and grew it into one of the largest groups for a city of its size (with 300 members) and won numerous international awards for their growth and programming under his leadership. He worked with many of Little Rock’s business leaders including Nash Abrams, Bob Gee, & Sheffield Nelson. As an association manager, he also handled the Arkansas Ready Mixed Concrete Association and handled Public Relations for this state-wide group. In 1962, Lloyd Schuh left the company to begin Lloyd Schuh Advertising and continued to handle J. A. Riggs, AIDC, Moses Melody and all the direct mail accounts. Ark-Rock Roofing (manufacturer) and Winrock Grass Farm became major accounts. Sons Lloyd, Jr. joined the firm in 1965 followed by Ron in 1966. As an agency, the firm handled The Village Shopping Center promotions and then opened Little Rock’s first mall, University Mall, and all of its advertising/marketing. With the success they had in retail, they also worked with large malls throughout the south. During this period, the agency began its relationship with Safeway Stores, handling the print & mailing of the company’s multi-store circulars all across the state. With direct mail becoming a larger part of the business, Schuh invested in equipment that helped maintain addresses (Addressograph) and automated letter inserting machines. Youngest son, Scott, joined the company in 1976 after the other brothers left to pursue other careers. Lloyd Schuh continued to act as President until 1980 when his son became President and he became Chairman of the Board. In 1995, Schuh was awarded the Lifetime Achievement Award by the Arkansas Advertising Federation. He is survived by his wife of 71 years, Norma E. Schuh; sons, Lloyd Schuh, Jr. (Shirlene) of Houston, Texas, Ron Shue of Little Rock and C. Scott Schuh (Amy) of Little Rock; grandchildren, Todd Schuh (Danette), Chris Schuh (Sharilyn) of Houston, Texas, Douglas Schuh and Andrew Schuh of Houston, Texas and Laura Schuh of Little Rock. He also had two great grandchildren that he adored, Bryan and Brianna. The family would like to thank the following people who made Dad’s final years and days a great ride…caregivers: Sondra, Emily, Sharon & Elizabeth; Dr. Claudia Tolleson and her incredible staff; Dr. “Sid” Siddiqui, a real friend and wonderful heart doc, along with the professional staff who helped us on ICU-South at Baptist Health including: Sarah, Brandon, Mildred, and big Mike. Visitation will be at Ruebel Funeral Home on Sunday, December 6, 2009 from 1:00 to 3:00 p.m. Funeral service will be held at Ruebel Funeral Home Chapel on Monday, December 7, 2009 at 11:00 a.m. followed by burial at Roselawn Memorial Park. Memorials may be made to Arkansas Children’s Hospital or UALR Alumni Association. Arrangements under the direction of Ruebel Funeral Home. www.ruebelfuneralhome.com