Biography: Robert M. Goff was born August 8, 1917 in Tyler, Texas. His family moved to Fayetteville where he graduated Cum Laude with a B.A. and B.S. degree from the University of Arkansas in 1939. He went on to found his family business Goff and Associates, which grew to be a chain of ten grocery stores. He was a flight instructor during World War II teaching primary, secondary and cross country to future Navy and Army pilots. He left instructing to become first a pilot for the US Army Domestic Air Transport Command and then a commercial airline pilot for Chicago and Southern Airlines, now Delta Airlines. He owned Arkansas Aviation Enterprises, a crop dusting company, for which he also flew. In 1957 he was part of a group that developed the 18th franchise Holiday Inn in Hot Springs. In 1962 he and partners built the first Holiday Inn outside of the continental United States in San Juan, Puerto Rico. The family business currently owns the Crowne Plaza and the Hampton Inn and Suites in Little Rock. He was a former member of the Board of First United Methodist Church in Little Rock; a Mason, Shriner and Jester; President of the Quapaw Area Council of the Boy Scouts of America where he was awarded the Silver Beaver and the Silver Antelope; President of the Young Executives Club of the United States Wholesale Grocers Association and a charter member of the Supermarket Institute. He was a Rotarian at Club 99 for over 35 years and was honored with a Paul Harris fellow Award. He was a lifelong Razorback fan, not missing a homecoming game for over 50 years. He loved flying, hunting and traveling the world, but most of all he just loved doing. His "Friday Night Group" called him their "fearless leader" because he was the ultimate organizer. He is survived by his wife of 36 years, Marian D. Goff, two sons, Bob Goff, Jr. (Jane) and Rick Goff (Linda); one daughter Julie Allen (Wally); one step son, Jamie Coates (Chris); two step daughters, Cindy Miller (Pat) and Robin Look (David); sixteen grandchildren, thirteen great grandchildren, and one great, great grandchild. His wife, Dorothy A. Goff, brother, Ralph D. Goff and sister Edith G. Diehl predeceased him. The family gives special thanks to his wonderful caregivers and friends Shelia Grind, John Hughes and Shirley Grooms. Visitation will be held at Ruebel Funeral Home, 6313 West Markham, Little Rock on Monday from 5:00 pm and 7:00 pm. A memorial service will be held at First United Methodist Church, Little Rock on Tuesday at 2:00 PM officiated by the Rev. Dr. Michael Mattox. Arrangements under the direction of Ruebel Funeral Home, www.ruebelfuneralhome.com. In lieu of flowers memorials may be made to First United Methodist Church, 723 Center Street, Little Rock, AR 72201 or Boy Scouts of America, 3220 Cantrell Road, Little Rock, AR 72202.